Turn your product pages into TikTok videos, every week.
Framewright reads your Shopify store, writes a week of short scripts about your products and turns the ones you approve into vertical videos with your prices, photos and brand colors. You post them from your own TikTok.
No card needed. Your first two videos are free.
How it works
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Add your store
Install the Shopify app or paste your store's address. Framewright brings in your products with their names, prices and photos, and takes your colors and logo from your site's own code.
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Approve the week's scripts
Each week you get a calendar of short scripts: the opening line, the voiceover, the caption and a sound to search for on TikTok. Regenerate any you don't like. Nothing becomes a video until you approve it.
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Download or send to TikTok
Approved scripts become 1080×1920 videos with an AI voiceover and captions timed to each word. Download the MP4s, or send them to your TikTok inbox as drafts and publish from TikTok.
Real videos, exactly as rendered
Two videos from the same week for a supplement store, made from its product pages with no editing afterwards. Both use the kinetic format: a voiceover, captions timed to each word, and cuts between photos matched to the store's niche.
The bottom of each video is left clear on purpose. That's where TikTok puts your caption and its buttons.
Make two with your productsWhat Framewright doesn't do
- Put a presenter on camera
- There's no talking presenter, real or AI. Videos are built from photos, on-screen text and a voiceover.
- Post without you
- Videos arrive in your TikTok inbox as drafts. You add the caption, choose who can see it and press publish.
- Send to Instagram or YouTube
- Sending works with TikTok only. For Reels or Shorts, download the MP4 and upload it there yourself.
- Give you a timeline editor
- You don't cut clips by hand. If a script isn't right, regenerate it or remove it before it renders.
Pricing
Every plan is billed monthly in US dollars. A credit is one finished video.
Free to start. Three credits and no card: one writes your first week of scripts and two become finished videos.
Try it freeStarter
$29a month
For one store posting a couple of times a week.
- 8 finished videos a month
- 1 brand
- A new script calendar every week
- AI voiceover and captions
Growth
$79a month
For up to three stores, or one store posting about five times a week.
- 20 finished videos a month
- 3 brands
- Priority render queue
- Everything in Starter
Agency
$199a month
For teams making videos for client brands.
- 50 finished videos a month
- 10 brands in separate client workspaces
- A TikTok account per brand
- Unlimited script regeneration
On paid plans, writing the weekly scripts and regenerating them is free. Credits are only used when a video is rendered.
Questions
Does Framewright post to my TikTok for me?
No. Connect your TikTok account once, and Send to TikTok puts a finished video in your TikTok inbox as a draft, through TikTok's official Content Posting API. You add the caption, choose who can see it and publish it from TikTok. TikTok asks the account owner to make those choices for every upload, so that step stays with you. You can disconnect TikTok at any time in Settings.
Will the videos look like my brand?
Setup reads your colors from your website's own stylesheets, so the videos use your exact hex values, and it brings in your products with their names, prices and photos. If a color comes out wrong, you can fix it before anything renders.
Where do the scripts come from?
Framewright writes them for your store every week, using your niche, your current products, the voice you describe and any phrases you've told it never to use. Each week's scripts are written fresh rather than filled into templates.
What if I don't like a script?
Regenerate it or remove it. On paid plans both are free. Only scripts you approve become videos, so a credit is never spent on a video you didn't want.
What does a credit cover?
One credit is one finished video. On paid plans, writing the weekly scripts and regenerating them costs nothing. The free plan comes with three credits: one writes your first week of scripts and two become finished videos.
Do I need any technical setup?
No. Add your store, pick your niche and describe how your brand talks. That's the whole setup, and it takes a few minutes.
Comparing tools?
Side-by-side comparisons with the tools people weigh against Framewright, including the cases where the other tool is the better buy.
- Framewright vs CreatifyProduct on screen, against a synthetic presenter.
- Framewright vs PredisOne job done for several brands, against a social suite with scheduling.
- Framewright vs ArcadsWeekly organic product video, against AI actors for ads.
- Framewright vs Opus ClipNew video from product data, against clips cut from long videos you filmed.
- Framewright vs CanvaVideo made for you from your catalog, against a design tool you edit by hand.
- Framewright vs PictoryProduct video from your catalog, against video from scripts, blogs and slides.
- Framewright vs OutfyA planned week of scripted videos, against daily auto-posting to five networks.
- AI video without avatarsWhy some brands choose product-led video, and what the 2026 disclosure rules require.
- TikTok video for Shopify storesWhat tools in this category do, and what you still do yourself.
- A video tool for agenciesTen clients a week, without their brands mixing.